Compassion Tracking URL Generator

Fill out the information below to generate a URL that can be used with Google Analytics.

Website URL

The full website URL (e.g. https://www.compassion.com)

Campaign Source

Platform where traffic originates (e.g. facebook, website, etc.)

Campaign Medium

Category of Source (e.g. cpc, banner, homepage hero, etc.)

Campaign Name

Identify the Campaign (name can match the Call to Action button, Page Title, etc. For example Donate Farm Animal, 2020 Family Gift Appeal, Bush Story, etc.)

Campaign Term

Optional - Use to track keywords

Campaign Content

Optional - Use to identify ad details (e.g. birthday search ad, hover ad, etc.)

Compassion Source Code

Compassion Marketing Source Code (e.g. 126862) Your source code must first be added to Tridion by the Web Team. Source Codes cannot be used on links within compassion.com.

Share the generated campaign URL

Please enter the requried fields above to generate a tracking URL.

Use this URL in any promotional channels you want to be associated with this custom campaign

If a Campaign Source you need does not exist, submit a request for consideration to your GA Analyst.